Designed for everyday rituals, not shortcuts.

GROUNDD was created to make real tea and coffee easy to enjoy — without compromising on taste or creating waste.

Brew, pause extraction, and drink from the same cup.

Simple in use.
Considered in design.

How to Use

GROUNDD xpress is your all in one brewing and drinking vessel, a companion to help you connect with your surroundings and become more grounded. The product is engineered to be functional and familiar and will become essential to your morning (or any) routine or ritual. Simple steps for a perfect Tea or Coffee:

WHAT IS YOUR RITUAL?

GROUNDD allows you to brew and drink from the same cup whether you are a tea drinker, a coffee drinker or both!

TEA

Designed originally for tea, the GROUNDD xpress excels in familiar territory. The whole experience has been curated for your sight, touch, smell and taste. The hand blown borosilicate glass allows you to view the brewing process. The walnut wooden hand protector conducts the warmth and connects you with nature. The brew stop piston plunger pauses the brewing process preventing the tea from getting bitter the moment you push it down. A laser cut stainless steel filter separates any fines and leaf from the final brew giving your tastebuds a treat without annoying floaties.

COFFEE

Slightly more scientific than the perfect tea, a balanced coffee made in the GROUNDD xpress cup can follow a refined recipe (of grind size and type) and process (of pouring, steeping and timing) similar to an Aeropress expert but with a totally different (and better) experience.
However, if you don’t want to overthink your morning ritual and this doesn’t resonate, we have you covered... a lidful (GROUNDD xpress Lid) of medium grinds or beans (which is approximately 18-20g) placed in cup with boiled water for 4 minutes will get you close to the mark.

OR COLD BREW, YERBA MATE, MATCHA

We have you covered....

PURPOSE

At GROUNDD, we’re inspired by the idea that small daily rituals can have a lasting impact for our wellbeing and for the planet we share.
Our mission is simple: to help people enjoy their coffee and tea without the waste that comes from single-use pods, cups, and tea bags. We’ve designed an innovative plunger cup that eliminates over-steeping, enhances flavour, and makes it easy to reconnect with your ritual, wherever you are.
We put the planet before the product and the profit. That’s why we’re proud members of 1% for the Planet, contributing more than 1% of every sale to the cleanup of ocean and waterway plastic.

MY STORY

Hi, I’m Nick, a father, a surfer and an executive on the go with 25 years experience in plastics and product development. My partner Astra, is a mother and a grounded spiritual Aryuvedic practitioner. Somewhat of a Dharma and Greg (for those growing up in the 90’s), the ying and yang, the push and pause, the opposites that attract.

COMPARISON HUB

There are plenty of ways to make coffee or tea. Each has its strengths, each has its compromises. We designed Groundd to take the best parts of those rituals and evolve them into something simpler, more sustainable, and more satisfying.

Feature Aeropress French Press Pour-Over Pods / Nespresso GROUNDD xpress
Brew Control Limited – timing only Keeps steeping = bitterness Manual pour rate Pre-set – no control Patented xpress piston lets you start, stop, or pause brewing instantly
Taste Quality Rich but flat Robust but grainy Inconsistent Flat Barista-level taste
Brew Method Pressure immersion Full immersion Percolation Pressurised capsule Controlled immersion with instant brew halt
Multi-Beverage Use Coffee only Coffee & tea (messy) Coffee only Coffee only Coffee, tea, matcha, Yerba Mate, cold brew, iced tea, milk frothing
Convenience Fast but many parts + paper filters Bulky, messy clean-up Precise but slow One-button, but wasteful Brew & drink from same cup — clean in seconds
Travel ease Medium Poor (fragile) Poor Poor (electricity) Excellent
Taste Quality Smooth but lacks aroma ritual Rich but can over-extract Clean cup, less body Artificial, flat Balanced, full-bodied flavour with natural aroma and crema
Materials Plastic & rubber Glass & metal (fragile) Glass or ceramic Plastic & aluminium Borosilicate glass, Metal, Stainless, Brass, Walnut, BPA-free Tritan
Filters / Waste Paper filters (ongoing) Metal mesh only Paper filters Disposable pods No pods, no bags, zero single-use waste — compostable grounds
Drink Directly Needs cup Needs cup Needs cup Machine-only Brew + drink in one cup with 360° lid
Sustainability Moderate (paper waste) Moderate (fragile) Moderate (filters) Very poor (non-recyclable) 1% for the Planet · Zero waste · Repairable not consumable
Price (USD) USD50 USD40 USD50 USD<100-300 USD60
Aeropress
  • Brew Control Limited – timing only
  • Taste Quality Rich but flat
  • Brew Method Pressure immersion
  • Multi-Beverage Use Coffee only
  • Convenience Fast but many parts + paper filters
  • Travel ease Medium
  • Taste Quality Smooth but lacks aroma ritual
  • Materials Plastic & rubber
  • Filters / Waste Paper filters (ongoing)
  • Drink Directly Needs cup
  • Sustainability Moderate (paper waste)
  • Price (USD) USD50
French Press
  • Brew Control Keeps steeping = bitterness
  • Taste Quality Robust but grainy
  • Brew Method Full immersion
  • Multi-Beverage Use Coffee & tea (messy)
  • Convenience Bulky, messy clean-up
  • Travel ease Poor (fragile)
  • Taste Quality Rich but can over-extract
  • Materials Glass & metal (fragile)
  • Filters / Waste Metal mesh only
  • Drink Directly Needs cup
  • Sustainability Moderate (fragile)
  • Price (USD) USD40
Pour-Over
  • Brew Control Manual pour rate
  • Taste Quality Inconsistent
  • Brew Method Percolation
  • Multi-Beverage Use Coffee only
  • Convenience Precise but slow
  • Travel ease Poor
  • Taste Quality Clean cup, less body
  • Materials Glass or ceramic
  • Filters / Waste Paper filters
  • Drink Directly Needs cup
  • Sustainability Moderate (filters)
  • Price (USD) USD50
Pods / Nespresso
  • Brew Control Pre-set – no control
  • Taste Quality Flat
  • Brew Method Pressurised capsule
  • Multi-Beverage Use Coffee only
  • Convenience One-button, but wasteful
  • Travel ease Poor (electricity)
  • Taste Quality Artificial, flat
  • Materials Plastic & aluminium
  • Filters / Waste Disposable pods
  • Drink Directly Machine-only
  • Sustainability Very poor (non-recyclable)
  • Price (USD) USD<100-300
GROUNDD xpress
  • Brew Control Patented xpress piston lets you start, stop, or pause brewing instantly
  • Taste Quality Barista-level taste
  • Brew Method Controlled immersion with instant brew halt
  • Multi-Beverage Use Coffee, tea, matcha, Yerba Mate, cold brew, iced tea, milk frothing
  • Convenience Brew & drink from same cup — clean in seconds
  • Travel ease Excellent
  • Taste Quality Balanced, full-bodied flavour with natural aroma and crema
  • Materials Borosilicate glass, Metal, Stainless, Brass, Walnut, BPA-free Tritan
  • Filters / Waste No pods, no bags, zero single-use waste — compostable grounds
  • Drink Directly Brew + drink in one cup with 360° lid
  • Sustainability 1% for the Planet · Zero waste · Repairable not consumable
  • Price (USD) USD60
COMPARE IN MORE DETAIL

PRODUCT PHILOSOPHY

We have designed every major component to be repairable rather than replacing.
In our logo, the straight line - above the O represents traditional consumption, starts as a raw material and ends in landfill. The O represents the circular economy whereby something is created and never consumed but passed down to generations and repaired rather than replaced. Every single component can be purchased from the store as a replacement since every component has been meticulously designed and is a product in of itself.

POWER IN A CUP

Smooth, precise, and built to last — the GROUNDD Piston Pausing Cup delivers unmatched convenience.

Designed for anybody that drinks tea or coffee and cares for the environment and their health. Elevate your ritual, minimise your footprint and unlock new levels of flavour.

MASTER EVERY MOVE

GROUNDD Pausing Piston Plunge Cup — engineered for purity, built for precision. Designed to deliver smooth, reliable taste every time, without the microplastics and waste. Durable, efficient, and effortless to use, it takes your ritual to the next level.

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