PRODUCT OVERVIEW

Your daily ritual should taste amazing and feel good too.
At GROUNDD, we believe small daily rituals can make a big difference for you and for the planet.
That’s why we created the GROUNDD xpress cup: a precision-engineered plunger cup that brews and stops perfectly, letting you enjoy real tea or coffee anywhere, without pods, bags, or single-use waste.

PRODUCT
GROUNDD xpress is your all in one brewing and drinking vessel, a companion to help you connect with your surroundings and become more grounded. The product is Emotionally Engineered to be functional and familiar and will become essential to your morning (or any) routine or ritual. Simple steps for a perfect Tea or Coffee:
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Add coffee grind or tea (or other)

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Add Water

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Attach xpress and lid (Your ritual on the run)

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Wait Brew Time Then Press (Ready To Enjoy)

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If Desired Unlock Xpress And Add Cream Or Sweetener

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Drink from cup or reconnect and drink from 360o anti spill lid

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What is your RITUAL?

GROUNDD allows you to brew and drink from the same cup whether you are a tea drinker, a coffee drinker or both!

TEA

Designed originally for tea, the GROUNDD xpress excels in familiar territory. The whole experience has been curated for your sight, touch, smell and taste. The hand blown borosilicate glass allows you to view the brewing process. The walnut wooden hand protector conducts the warmth and connects you with nature. The brew stop piston plunger pauses the brewing process preventing the tea from getting bitter the moment you push it down. A laser cut stainless steel filter separates any fines and leaf from the final brew giving your tastebuds a treat without annoying floaties.

You can also adjust your brew strength if you feel you need a little more flavor by pulling the plunger up and down again.

The quick release plunger shafts allows you to open the lid, add creamer or sweetener, regulate the cooling process and smell the sweet aroma of the tea, drink traditionally or place the lid and plunger back on if you need to take your ritual on the run.

COFFEE

Slightly more scientific than the perfect tea, a balanced coffee made in the GROUNDD cup can follow a refined recipe and process similar to a French press or Aeropress but with a totally different experience.
If you don’t want to overthink your morning ritual and this doesn’t resonate, we have you covered.. a lidful of the GROUNDD 360 degree lid which is approximately 18-20g of beans or grind grounded to Medium with 100C water for 4 minutes will get you close to the mark.
The quick release plunger shafts allows you to open the lid, add creamer or sweetener or regulate the cooling process and smell the sweet aroma, drink traditionally or place the lid and plunger back on if you need to take your ritual on the run.
For the expert, we have put together our paired Piston Coffee available at the store for a perfectly balanced cup that is sure to impress. We have sourced a single origin omni roast washed bean grown at more than 1700masl and come up with a formula for extracting the best from this crafted bean that will provide the golden cup parameters with a TDS and Brix in the optimal range for your drinking pleasure.

Or Cold Brew, Yerba Mate, Matcha

We have you covered....

PURPOSE

At GROUNDD, we’re inspired by the idea that small daily rituals can have a lasting impact for our wellbeing and for the planet we share.
Our mission is simple: to help people enjoy their coffee and tea without the waste that comes from single-use pods, cups, and tea bags. We’ve designed an innovative plunger cup that eliminates over-steeping, enhances flavour, and makes it easy to reconnect with your ritual, wherever you are.
We put the planet before the product and the profit. That’s why we’re proud members of 1% for the Planet, contributing more than 1% of every sale to the cleanup of ocean and waterway plastic.

My Story

Hi, I’m Nick, a father, a surfer and an executive on the go with 25 years experience in plastics and product development. My partner Astra, is a mother and a grounded spiritual Aryuvedic practitioner. Somewhat of a Dharma and Greg (for those growing up in the 90’s), the ying and yang, the push and pause, the opposites that attract.

COMPARISON HUB

There are plenty of ways to make coffee or tea. Each has its strengths, each has its compromises. We designed Groundd to take the best parts of those rituals and evolve them into something simpler, more sustainable, and more satisfying.

Feature AeroPress French Press Pour-Over Pods / Nespresso GROUNDD xpress
Brew Control Limited – timing only Keeps steeping = bitterness Manual pour rate Pre-set – no control Patented xpress piston lets you start, stop, or pause brewing instantly
Brew Method Pressure immersion Full immersion Percolation Pressurised capsule Controlled immersion with instant brew halt
Multi-Beverage Use Coffee only Coffee & tea (messy) Coffee only Coffee only Coffee, tea, matcha, Yerba Mate, cold brew, milk frothing
Convenience Fast but many parts + paper filters Bulky, messy clean-up Precise but slow One-button, but wasteful Brew & drink from same cup — clean in seconds
Travel ease Medium Medium Poor Poor (electricity) Excellent
Taste Quality Smooth but lacks aroma ritual Rich but can over-extract Clean cup, less body Artificial, flat Balanced, full-bodied flavour with natural aroma ritual
Materials Plastic & rubber Glass & metal (fragile) Glass or ceramic Plastic & aluminium Borosilicate glass, titanium-coated alloy, brass, walnut, BPA-free Tritan
Filters / Waste Paper filters (ongoing) Metal mesh only Paper filters Disposable pods No pods, no bags, zero single-use waste — compostable grounds
Drink Directly Needs cup Needs cup Needs cup Machine-only Brew + drink in one cup with 360° lid
Sustainability Moderate (paper waste) Moderate (fragile) Moderate (filters) Very poor (non-recyclable) 1% for the Planet · Zero waste · Repairable not consumable
Price (AUD) USD50 USD40 USD50 USD<100-300 USD60
French Press
  • Brew Control: Limited – timing only
  • Brew Method: Pressure immersion
  • Multi-Beverage Use: Coffee only
  • Convenience: Fast but many parts + paper filters
  • Travel ease: Medium
  • Taste Quality: Smooth but lacks aroma ritual
  • Materials: Plastic & rubber
  • Filters / Waste: Paper filters (ongoing)
  • Drink Directly: Needs cup
  • Sustainability: Moderate (paper waste)
  • Price (AUD): USD50
AeroPress
  • Brew Control: Keeps steeping = bitterness
  • Brew Method: Full immersion
  • Multi-Beverage Use: Coffee & tea (messy)
  • Convenience: Bulky, messy clean-up
  • Travel ease: Medium
  • Taste Quality: Rich but can over-extract
  • Materials: Glass & metal (fragile)
  • Filters / Waste: Metal mesh only
  • Drink Directly: Needs cup
  • Sustainability: Moderate (fragile)
  • Price (AUD): USD40
Pods
  • Brew Control: Manual pour rate
  • Brew Method: Percolation
  • Multi-Beverage Use: Coffee only
  • Convenience: Precise but slow
  • Travel ease: Poor
  • Taste Quality: Clean cup, less body
  • Materials: Glass or ceramic
  • Filters / Waste: Paper filters
  • Drink Directly: Needs cup
  • Sustainability: Moderate (filters)
  • Price (AUD): USD50
Instant
  • Brew Control: Pre-set – no control
  • Brew Method: Pressurised capsule
  • Multi-Beverage Use: Coffee only
  • Convenience: One-button, but wasteful
  • Travel ease: Poor (electricity)
  • Taste Quality: Artificial, flat
  • Materials: Plastic & aluminium
  • Filters / Waste: Disposable pods
  • Drink Directly: Machine-only
  • Sustainability: Very poor (non-recyclable)
  • Price (AUD): USD<100-300
Groundd
  • Brew Control: Patented xpress piston lets you start, stop, or pause brewing instantly
  • Brew Method: Controlled immersion with instant brew halt
  • Multi-Beverage Use: Coffee, tea, matcha, Yerba Mate, cold brew, milk frothing
  • Convenience: Brew & drink from same cup — clean in seconds
  • Travel ease: Excellent
  • Taste Quality: Balanced, full-bodied flavour with natural aroma ritual
  • Materials: Borosilicate glass, titanium-coated alloy, brass, walnut, BPA-free Tritan
  • Filters / Waste: No pods, no bags, zero single-use waste — compostable grounds
  • Drink Directly: Brew + drink in one cup with 360° lid
  • Sustainability: 1% for the Planet · Zero waste · Repairable not consumable
  • Price (AUD): USD60
COMPARE IN MORE DETAIL

PRODUCT PHILOSOPHY

We have designed every major component to be repairable rather than replacing.
In our logo, the straight line - above the O represents traditional consumption, starts as a raw material and ends in landfill. The O represents the circular economy whereby something is created and never consumed but passed down to generations and repaired rather than replaced. Every single component can be purchased from the store as a replacement since every component has been meticulously designed and is a product in of itself.

POWER IN A CUP

Smooth, precise, and built to last — the GROUNDD Piston Plunge Cup delivers unmatched performance. Designed for professionals and DIY enthusiasts alike, it ensures effortless operation, maximum control, and long-lasting durability in every use. Elevate your work with precision you can trust.

MASTER EVERY MOVE

GROUNDD Piston Plunge Cup — engineered for power, built for precision. Designed to deliver smooth, reliable performance every time, it’s the perfect companion for professionals and DIY enthusiasts alike. Durable, efficient, and effortless to use, it takes your work to the next level.

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